What Is Pixalytica? | A Guide To Facial-Based Identity Reports
Author: Kinga Jasińska
What is Pixalytica?
Pixalytica is a service that creates identity check reports for any person, based on the image of their face.
Simply put, the user has to upload an image of the person using the dedicated upload field in the user panel. Based on that, Pixalytica creates a detailed report on the person.

How does Pixalytica get data on people?
Pixalytica gathers data from online sources - various websites, forums, and public databases. It ties photos of people to the data found on these websites.
When the user uploads an image, Pixalytica’s advanced AI matches data with images and generates short descriptions for each photo that was found online.
Additionally, based on all the data and images that it found, it generates a general description of the person and rates it using a “risk score” variable.
What is Risk Score, and what risk factors does Pixalytica take into account?
Pixalytica checks for:
- PEP
- Sanctions
- Illegal activity
- Criminal history
- High-risk industry associations
Based on these factors, it counts a final risk score from 0 (low) to 100 (high).
What can Pixalytica be used for?
Pixalytica can be used in all industries that require identity checks. Those include:
- Fintech - Verify client identities before onboarding to prevent financial fraud.
- Cryptocurrency - Confirm new users’ identities to reduce the risk of scam and money laundering.
- OSINT - Make your research more accurate by verifying identities linked to public data.
- Cybersecurity - Prevent unauthorized access to sensitive systems by verifying users.
- Corporate service provider - Make a background check on partners and clients to avoid fraud.
- Insurance - Prevent insurance fraud by confirming the identities of policyholders.
- Precious metals - Verify buyers and sellers before high-value transactions.
- Server providers - Authenticate clients before granting server or hosting access.
- Legal - Verify clients’ identities to ensure accurate legal representation. Check for PEP and political associations.
- Accounting - Confirm client and partner identities to prevent fraud.
- Casinos - Validate players’ identities to comply with age and anti-money laundering rules. Check for high-risk criminal associations.
- Real estate - Verify buyers, sellers, and tenants to prevent fraud. Check for past criminal activities.
- E-commerce - Authenticate customers and sellers to prevent fraudulent transactions.
- Stock Brokers - Verify investors’ identities to comply with financial regulations.
- Credit & Lending - Confirm applicants’ identities to reduce loan fraud risk.
What can you do using Pixalytica?
- Identity Verification - Confirm individuals’ identities to prevent impersonation.
- KYC reports - Verify customer information to comply with regional laws, detect criminals and political associations.
- Risk assessment - Identify threats and evaluate the reliability of clients or partners.
- PEP & Sanction detection - Detect politically exposed persons and sanctioned individuals.
- Fraud prevention - Detect suspicious activity and verify identities to minimize fraud losses.
- Employee background screening - Verify candidates’ history to ensure trustworthy hiring choices and validate their identity.
- Background check - Confirm personal, professional, and legal history to ensure security.
Pixalytica is the best online tool for face search-based identity reports. With the advanced algorithms and amazing facial recognition capabilities, it provides a solution that can be used in many industries and in countless use cases.